Digital Marketer
Looking for a savvy Digital Marketer to join our branding agency team! The ideal candidate will have a passion for creating compelling content, a keen eye for data-driven insights, and a track record of delivering outstanding results across multiple channels. If you're a creative problem solver with a deep understanding of digital marketing tools and trends, we want to hear from you!
Skills Required:
- Bachelor’s degree in marketing, communications, or a related field
- 3+ years of experience in digital marketing, preferably in an IT agency setting
- Demonstrated expertise in developing and executing digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing
- Proven ability to analyze data and use insights to optimize campaigns and drive results
- Excellent written and verbal communication skills, with the ability to craft compelling copy and messaging that, aligns with a brand’s voice and values
- Familiarity with digital marketing tools and platforms, such as Google Analytics, Hubspot, Hootsuite, and Adobe Creative Suite.
- Ability to collaborate effectively with internal teams, including creative, strategy, and account management, as well as external vendors and partners.
- Passion for staying up-to-date on the latest digital marketing trends and best practices, and a commitment to continuous learning and professional development
Job Duties:
- Develop and implement digital marketing strategies that align with organizational goals and objectives.
- Create and manage digital marketing campaigns across various channels such as email, social media, search engines, and display advertising.
- Write and design engaging content for social media, email marketing, and other digital platforms.
- Manage and optimize paid advertising campaigns on platforms like Google Ads and Facebook Ads.
- Conduct market research to identify target audiences, understand customer behavior, and stay up-to-date with industry trends.
- Analyze campaign data using tools like Google Analytics and use insights to improve future marketing efforts.
- Work closely with the creative team to develop visual content for digital campaigns.
- Collaborate with other departments to ensure consistency in brand messaging and align marketing efforts with overall organizational goals.
- Stay up-to-date with industry developments and incorporate best practices into digital marketing efforts.
- Monitor and report on the performance of campaigns, using data to continuously improve results.
- Prepare regular reports on campaign performance and present findings to management.
